Specialist contributor focusing on architecture, science, technology and urbanism.

By Alexander Stone

The 2010s was a decade of innovation, diversity, and globalisation that had a profound impact on the pop culture landscape. From music and movies to fashion and technology, the 2010s introduced new trends, genres, and icons that influenced generations to come. Here are some of the highlights of the 2010s pop culture:

2010: The Rise of Instagram

The 2010s saw the launch of Instagram, one of the most popular and influential social media platforms of all time. Instagram was a website and app that allowed users to share photos and videos online, with various filters and effects. Instagram revolutionised the fields of communication, information, and entertainment, as it enabled people to access and create content, interact and collaborate, and explore and discover. Instagram also spawned a new industry and culture around online photography, influencer marketing, and online identity.

2011: The Game of Thrones Craze

The 2010s also witnessed the birth of one of the most successful and beloved TV series of all time: Game of Thrones. Game of Thrones was a fantasy drama series created by David Benioff and D.B. Weiss, which was based on the novel series by George R.R. Martin. The series was a masterpiece of television, as it featured a complex and epic story, a rich and detailed world, and a talented and diverse cast. The series also broke records, won awards, and influenced the music and pop culture of the 2010s and beyond.

2012: The Gangnam Style Phenomenon

The 2010s also saw the rise of Gangnam Style, one of the most viral and influential songs and videos of all time. Gangnam Style was a K-pop song by the South Korean singer Psy, which featured a catchy tune, humorous lyrics, and a distinctive dance. The song and the video were a hit among the public and the media, as they sparked a global craze and a cultural phenomenon. Gangnam Style also broke records, won awards, and influenced the music and pop culture of the 2010s and beyond.

2013: The Frozen Fever

The 2010s also produced one of the highest-grossing and most acclaimed animated movies of all time: Frozen. Frozen was a musical fantasy film produced by Disney, which told the story of two sisters, Elsa and Anna, who embark on an adventure to save their kingdom from an eternal winter. The film was a blockbuster hit, as it touched the hearts and minds of the audiences with its themes of love, family, and empowerment. Frozen also spawned a massive merchandising, media, and cultural phenomenon, which continues to resonate to this day.

2014: The ALS Ice Bucket Challenge

The 2010s also witnessed one of the most successful and impactful online campaigns of all time: the ALS Ice Bucket Challenge. The ALS Ice Bucket Challenge was a viral challenge that involved dumping a bucket of ice water over one’s head and nominating others to do the same, in order to raise awareness and funds for amyotrophic lateral sclerosis (ALS), a neurodegenerative disease. The challenge was a phenomenon, as it attracted millions of participants, celebrities, and organisations, and raised millions of dollars and awareness for the cause.

2015: The Star Wars Revival

The 2010s also saw the revival of one of the most popular and influential movie franchises of all time: Star Wars. Star Wars was a science fiction film series created by George Lucas, which debuted in 1977 with the release of Star Wars: A New Hope. The film series was a groundbreaking achievement in terms of storytelling, special effects, and sound design, and captivated the audiences with its epic saga of good versus evil in a galaxy far, far away. Star Wars also spawned a massive fan base, merchandise, and media empire, which continues to grow and expand to this day. The series was revived in 2015, with the release of Star Wars: The Force Awakens, the first film of the sequel trilogy, which continued the story of the original characters and introduced new ones.

2016: The Pokemon Go Craze

The 2010s also marked the beginning of the augmented reality era, as Pokemon Go was launched in 2016. Pokemon Go was a mobile game that allowed users to catch and collect virtual creatures called Pokemon, which appeared in the real world through the smartphone camera. Pokemon Go was a breakthrough in technology, as it enabled people to access and create content, interact and collaborate, and explore and discover. Pokemon Go also spawned a new industry and culture around augmented reality, gaming, and fitness.

2017: The #MeToo Movement

The 2010s was also a decade of social and political activism, especially in 2017, when the #MeToo movement emerged. The #MeToo movement was a global movement that encouraged women to speak out against sexual harassment and assault, and to demand justice and accountability. The movement was triggered by the revelations of the sexual misconduct of the Hollywood producer Harvey Weinstein, which sparked a wave of allegations and accusations against other powerful and influential men in various industries and sectors. The movement also raised awareness and support for the victims and survivors, and inspired changes and reforms in the society and the culture.

2018: The Black Panther Effect

The 2010s also produced one of the most successful and influential superhero movies of all time: Black Panther. Black Panther was a Marvel film that starred Chadwick Boseman as T’Challa, the king and protector of Wakanda, a fictional African nation that was technologically advanced and culturally rich. The film was a masterpiece of cinema, as it featured a compelling story, a diverse and talented cast, and a stunning representation of African culture and identity. Black Panther was a global sensation, as it broke records, won awards, and influenced the music and pop culture of the 2010s and beyond.

2019: The Avengers Endgame

The 2010s also witnessed the culmination of one of the most successful and beloved movie franchises of all time: The Avengers. The Avengers was a superhero film series produced by Marvel, which featured a team of superheroes from various Marvel films, such as Iron Man, Captain America, Thor, Hulk, Black Widow, and Hawkeye. The film series was a huge success, as it combined humour, action, drama, and spectacle, and featured a star-studded cast, led by Robert Downey Jr. and Chris Evans. The film series reached its climax in 2019, with the release of Avengers: Endgame, the final film of the Infinity Saga, which concluded the story of the original Avengers and their battle against the cosmic villain Thanos.