By Lana Sterling
Renowned musician-turned-designer Pharrell Williams recently unveiled his highly anticipated collection at the Louis Vuitton Autumn-Winter 2024 men’s show, which took place against the dramatic silhouette of the Louis Vuitton Foundation in Paris. The collection seamlessly blended a Wild West aesthetic with modern luxury, loose proportions and Vegas-style suiting.
The event masterfully channeled Americana, with Native American designs intertwined with contemporary opulence, reflecting Williams’ distinctive vision. A star-studded audience, including celebrities such as Bradley Cooper, Carey Mulligan and Omar Sy, gathered to witness the spectacle, set against a boulder-strewn landscape that evoked the rugged terrain of an idealised America.
The collection exuded Williams’ renowned confidence, emphasising contemporary interpretations of traditional American styles. Both male and female models walked the catwalk confidently in leather cowboy hats and plaid denim jackets emblazoned with bull badges, while their cowboy boots featured shiny metal detailing. The rodeo jackets sparkled with elaborate embroidery, highlighting the opulent artistry associated with the LVMH-owned brand.
A standout feature of the show was the collaboration with artists from the Dakota and Lakota nations, evident in the intricate designs that adorned scarves and bags. These pieces featured floral and geometric patterns that told stories of heritage and identity, underscoring Williams’ desire to highlight the spirit of Native American culture.
Beyond fashion, the event became a cultural extravaganza, with VIP guests enjoying Louis Vuitton-branded hamburgers on a champagne-fuelled barbecue. The evening was further enlivened by performances from Mumford & Sons and Native American artists. The climax came when Williams himself took to the stage, sending the crowd into a frenzy.
Pharrell Williams’ Wild West-inspired collection captivated the audience with its bold aesthetic and the designer’s commitment to celebrating cultural influence in high fashion.