By Sara Bright
We are delighted to announce that the Creativity’s Prize of the Month for November 2024 has been awarded to the remarkable Luba Balagova-Kandour for her outstanding contributions to the arts. A celebrated poet, filmmaker, and producer, Balagova-Kandour has consistently pushed the boundaries of creative expression through her visionary works. This prestigious honour recognises her profound impact on literature, cinema, and cultural heritage.

A Multidimensional Talent
Luba Balagova-Kandour’s career exemplifies the fusion of artistic disciplines. As the founder and president of the Independent International Film Festival & Awards (SIFFA), she has fostered cross-cultural dialogue through cinema. Her literary achievements include 12 published books, among them the acclaimed historical novel The Queen and the poetry collection I Pray…, showcasing her mastery of language and storytelling. Her films, such as Cherkess and Runaway, have garnered international acclaim, with accolades including the Best Film award at the Angel Film Awards in Monaco.
Pioneering Contributions to Global Art and Culture
Balagova-Kandour’s creative journey is defined by her ability to weave the rich tapestry of her Kabardian heritage into universally resonant works. Her academic contributions, including a doctorate in philological sciences and numerous scholarly articles, underline her dedication to preserving and advancing cultural narratives. The jury of Creativity’s UK Award praised her for her unique ability to blend traditional and contemporary themes, inspiring audiences across the globe.

Creativity’s Prize: A Celebration of Innovation and Originality
The Creativity’s Prize (Creativity’s UK Award) stands as a hallmark of creative excellence, honouring exceptional talent across diverse fields of art and culture. Since its establishment in 2019 by Creativitys.UK, this monthly award has been a beacon for innovators and visionaries who redefine boundaries in literature, visual arts, performing arts, design, and digital media. With its mission to celebrate originality, impact, and cultural resonance, the Creativity’s Prize has become one of the most sought-after accolades in the global creative community, fostering a legacy of innovation and recognition that continues to shape the cultural landscape.
This award reaffirms Luba Balagova-Kandour’s position as a transformative force in the creative world, and we extend our heartfelt congratulations on this well-deserved recognition!



