Halloween in 2024 is gearing up to be a dynamic blend of pop culture nods, viral personalities, and nostalgic throwbacks, according to Google’s annual “Frightgeist” list. Each year, Google delves into its search data to reveal the top-trending costumes across the US, and this year’s list reflects a strong influence of blockbuster films, trending figures, and even quirky food-themed costumes.
The Top Contenders: Pop Culture Icons and Viral Moments
At the top of this year’s costume list is Shrunken Head Bob from the latest “Beetlejuice” sequel, reflecting the character’s newfound popularity among fans. Following closely is Raygun, the Olympic breakdancer whose viral performance in a distinct green and yellow tracksuit sparked online interest. Taking third place is Catnap, the feline-like creature from the game “Poppy Playtime,” highlighting gaming’s influence on Halloween trends.
In addition to these new icons, other popular figures include Lady Deadpool and Sabrina Carpenter, the latter of whom gained attention for her unique heart-shaped corset seen during her performance on Taylor Swift’s “Eras Tour.”
Beetlejuice’s Resurgence and Nostalgia-Driven Trends
With four characters from Beetlejuice in the top 25, including Delores and Lydia Deetz, it’s clear that the film has had a lasting impact on audiences, perhaps fuelled by nostalgia and the character’s unique aesthetics. Google’s Frightgeist map also shows regional preferences, with Dolly Parton popular in places like Tampa, Florida, and Ron Burgundy of Anchorman fame topping searches in Marquette, Michigan.
Unique Themes: Food, Pets, and Local Favourites
This year’s list also features unique themes, like the Chipotle burrito, which ranked 11th, a clear testament to how brands can infiltrate holiday celebrations. Additionally, the top pet costume, “Dogpool,” shows how Deadpool’s charm extends even to our four-legged friends. Google’s party theme data reveals Beetlejuice as the most popular Halloween theme, while “mummy hot dogs” top the list in the “spooky foods” category.
Top 25 Costumes in 2024: A Diverse Selection
Shrunken Head Bob (Beetlejuice)
Raygun (Olympic Breakdancer)
Catnap (Poppy Playtime)
Delores (Beetlejuice)
Pomni (The Amazing Digital Circus)
Envy (Inside Out)
Red (Descendants)
Dr. Doom
Sabrina Carpenter
Lady Deadpool
Chipotle burrito
Anger (Inside Out)
Disgust (Inside Out)
Wolverine
Anxiety (Inside Out)
Delia Deetz (Beetlejuice)
Gambit
Dune
Minion
Shadow the Hedgehog
Joy (Inside Out)
Peely (Fortnite)
Lydia Deetz (Beetlejuice)
Soulja Boy
Godzilla
This list showcases a Halloween season driven by cultural references and viral moments, bridging the gap between past favourites and contemporary icons.
