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Internationally recognised art and literary critic, writer and cultural producer. Published in ELLE, Glamour, Esquire and Cosmopolitan; member of the Union of Writers.

By Maria Bregman

Paris Fashion Week, the grand finale of the fashion month, is about to kick off on February 28, 2024, and will last until March 8, 2024. The event, which showcases the Fall-Winter 2024 collections of the most prestigious and influential fashion houses in the world, is expected to be a dazzling display of creativity, craftsmanship, and glamour, as well as a reflection of the current trends and issues in the fashion industry and beyond.

Paris Fashion Week, which is organised by the Fédération de la Haute Couture et de la Mode (FHCM), the governing body of French fashion, will feature a mix of physical and digital shows, presentations, and events, following the health and safety protocols imposed by the Covid-19 pandemic. The event will also be accessible to the public through the official website and social media platforms of the FHCM, as well as through the partner platforms of the participating brands and designers.

Here are some of the highlights and expectations from Paris Fashion Week Fall-Winter 2024.

The Return Of The Big Names

Paris Fashion Week Fall-Winter 2024 will mark the return of some of the big names in the fashion scene, who were absent or had reduced presence in the previous seasons due to the pandemic or other reasons. Among them are:

  • Chanel: The iconic French house, led by Virginie Viard, the successor of the late Karl Lagerfeld, will present its collection on March 2, 2024, at the Grand Palais, the historic venue that has hosted the brand’s spectacular shows for decades. The collection is expected to be a tribute to the heritage and the legacy of Chanel, as well as a celebration of the modern and the feminine.
  • Dior: The legendary French house, led by Maria Grazia Chiuri, the first female creative director in its history, will present its collection on March 1, 2024, at the Musée Rodin, the elegant museum dedicated to the French sculptor. The collection is expected to be a fusion of art and fashion, as well as a statement of empowerment and diversity.
  • Saint Laurent: The influential French house, led by Anthony Vaccarello, the Belgian-Italian designer, will present its collection on March 4, 2024, at the Trocadéro, the iconic square overlooking the Eiffel Tower. The collection is expected to be a homage to the founder Yves Saint Laurent, as well as a showcase of the edgy and the sexy.

The Rise Of The New Talents

Paris Fashion Week Fall-Winter 2024 will also feature the rise of some of the new talents in the fashion scene, who have been making waves with their innovative and original designs, as well as their social and environmental awareness. Among them are:

  • Marine Serre: The French designer, who won the LVMH Prize in 2017, will present her collection on March 3, 2024, at an undisclosed location. The collection is expected to be a continuation of her futuristic and sustainable vision, which combines sportswear, couture, and upcycling, as well as her signature crescent moon motif.
  • Thebe Magugu: The South African designer, who won the LVMH Prize in 2019, will present his collection on March 5, 2024, at an undisclosed location. The collection is expected to be a reflection of his African heritage and identity, as well as his political and social commentary, which he expresses through his storytelling and his craftsmanship.
  • Area: The New York-based label, founded by Beckett Fogg and Piotrek Panszczyk, will present its collection on March 6, 2024, at an undisclosed location. The collection is expected to be a display of their glamorous and playful aesthetic, which mixes crystals, feathers, and sequins, as well as their diverse and inclusive approach, which celebrates all kinds of beauty and body types.

The Impact Of The Current Issues

Paris Fashion Week Fall-Winter 2024 will also be influenced by the current issues and challenges that the fashion industry and the world are facing, such as the Covid-19 pandemic, the climate crisis, the social movements, and the digital transformation. These issues will affect not only the format and the logistics of the event, but also the content and the message of the collections. Some of the expected impacts are:

  • The hybrid model: The event will adopt a hybrid model, which combines physical and digital formats, to adapt to the health and safety restrictions, as well as to reach a wider and more diverse audience. The event will also use technology, such as live streaming, virtual reality, and augmented reality, to enhance the experience and the interaction of the viewers.
  • The sustainability focus: The event will highlight the sustainability efforts and initiatives of the brands and the designers, who are increasingly aware of the environmental and social impact of their activities. The event will also showcase the sustainable practices and solutions, such as circular economy, organic materials, and ethical production, that are being implemented and developed in the fashion industry.
  • The diversity and inclusion agenda: The event will promote the diversity and inclusion agenda, which aims to represent and celebrate the different cultures, identities, and perspectives that exist in the fashion industry and the world. The event will also support the social movements and causes, such as Black Lives Matter, Me Too, and LGBTQ+ rights, that are fighting for justice and equality.

Paris Fashion Week Fall-Winter 2024 is set to be an exciting and inspiring event, that will showcase the best of the fashion industry, as well as its challenges and opportunities. The event will feature a mix of the established and the emerging, the traditional and the innovative, the physical and the digital, the glamorous and the conscious, the diverse and the inclusive. The event will also reflect the current trends and issues, that are shaping the fashion industry and the world, and will offer a glimpse of the future of fashion.