Internationally recognised art and literary critic, writer and cultural producer. Published in ELLE, Glamour, Esquire and Cosmopolitan; member of the Union of Writers.
By Maria Bregman Manchester, the former “Cottonopolis” of the Industrial Revolution, is about to host one of the most prestigious fashion events in the world: Chanel’s Métiers d’Art show. The French fashion house, led by creative director Virginie Viard, will unveil its 2023/24 collection on December 7, 2023, in a spectacular setting: a glass-roofed street in the Northern Quarter, a hub for creative and independent businesses.
The Métiers d’Art show, which was held last year in Dakar, Senegal, is an annual celebration of the exquisite craftsmanship and artistry of the various ateliers and artisans (known as métiers d’art) that work with Chanel. These ateliers specialize in crafts such as embroidery, featherwork, shoemaking, and more. The show is also an opportunity for Chanel to showcase its cultural vision and affinity, by choosing locations that resonate with its heritage and values.
Manchester, a city that has shaped Britain’s style DNA for generations, with its musical legacy, rebellious spirit, and diverse community, seems to fit the bill. Bruno Pavlovsky, the president of fashion at Chanel, said the city was “audacious and interesting”, and praised the Northern Quarter for its “effervescence and avant-garde”. He also noted the city’s historical connection to the textile industry, which was once the backbone of its economy and identity.
But not everyone in Manchester is thrilled by the arrival of the Parisian glamour. The preparation for the show, which began on November 17, has caused disruption and road closures in the area, affecting residents and businesses. Some have complained about the lack of transparency and inclusivity of the event, which is shrouded in secrecy and reserved for a select few. Others have questioned the environmental and social impact of the show, which involves transporting tons of materials and people across the globe.
The show, which is expected to attract celebrities, influencers, and media from around the world, will also put Manchester in the spotlight, and potentially boost its tourism and reputation. Some local people have expressed excitement and curiosity about the show, and hope to catch a glimpse of the models, the clothes, or the famous guests. Some have also welcomed the idea of a glass roof over the street, which could protect them from the notorious Mancunian weather.
The show will be livestreamed on Chanel’s website and social media platforms, allowing the public to watch the spectacle from their screens. Whether the show will be a success or a flop, a dream or a nightmare, a blessing or a curse, for Manchester and Chanel, remains to be seen. But one thing is certain: it will be a memorable and historic moment for both.
