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Internationally recognised art and literary critic, writer and cultural producer. Published in ELLE, Glamour, Esquire and Cosmopolitan; member of the Union of Writers.

By Maria Bregman

London Fashion Week 2024 is here, and it promises to be a spectacular and exciting showcase of the latest collections and trends from the best British and international designers. London Fashion Week 2024 is also a great opportunity to experience the culture, the glamour, and the fun of the fashion world, and to discover the hottest spots for eating, drinking, shopping, and staying in the city.

Whether you are a fashion professional, a fashion lover, or a fashion curious, you need to know how to make the most of your London Fashion Week 2024 experience. To help you with this, we have compiled the ultimate guide to London Fashion Week 2024, based on the recommendations of our editor, who has been covering the event for more than a decade. We have considered factors such as the schedule, the location, the atmosphere, and the style of each show, event, and place. We have also included some tips and advice on how to get involved, get access, and get noticed.

Here are the best shows, events, and places to be during London Fashion Week 2024, in no particular order.

Burberry

Burberry is one of the most iconic and influential British brands, and one of the highlights of London Fashion Week. Burberry is known for its classic and timeless style, as well as its innovation and creativity. Burberry’s show is always a star-studded affair, attracting celebrities, models, and influencers, who come to see the latest creations of Riccardo Tisci, the chief creative officer of the brand. Burberry’s show is also a spectacle, featuring stunning sets, music, and performances, that reflect the theme and the mood of the collection.

Burberry’s show will take place on Friday, February 18, at 5 pm, at a secret location, that will be revealed closer to the date. You can watch the show live on Burberry’s website, or on their social media channels.

Fashion East

Fashion East is a non-profit initiative, that supports and promotes emerging and talented designers, who are shaping the future of fashion. Fashion East is a platform, that gives the opportunity to young and diverse designers, to showcase their collections and vision, to the industry and the public. Fashion East is also a launchpad, that has helped to launch the careers of some of the most successful and acclaimed designers, such as Simone Rocha, JW Anderson, and Roksanda.

Fashion East’s show will take place on Saturday, February 19, at 2 pm, at the Old Selfridges Hotel, a former department store, that has been transformed into a creative and cultural space. You can watch the show live on Fashion East’s website, or on their social media channels.

Victoria Beckham

Victoria Beckham is one of the most successful and respected designers, and one of the most famous and influential women in the world. Victoria Beckham is known for her sophisticated and elegant style, as well as her empowerment and confidence. Victoria Beckham’s show is always a chic and classy affair, attracting her family, friends, and fans, who come to see her latest creations, that reflect her personal and professional journey. Victoria Beckham’s show is also a statement, featuring strong and smart women, who embody her brand and her values.

Victoria Beckham’s show will take place on Sunday, February 20, at 10 am, at the Tate Britain, a prestigious and historic art museum, that showcases the best of British art. You can watch the show live on Victoria Beckham’s website, or on her social media channels.

The British Fashion Council

The British Fashion Council is the organisation, that organises and oversees London Fashion Week, as well as other events and initiatives, that support and celebrate the British fashion industry. The British Fashion Council is the authority, that sets the standards and the agenda for the fashion world, and that represents and advocates for the interests and the needs of the fashion community. The British Fashion Council is also the host, that welcomes and connects the fashion professionals and the fashion lovers, who come to London to enjoy and participate in the fashion week.

The British Fashion Council’s hub will be at the Old Selfridges Hotel, where you can find the exhibitions, the talks, the workshops, and the networking events, that are open to the public and the industry. You can also find the BFC Newgen space, where you can see the collections and the installations of the new and emerging designers, who are supported by the BFC. You can access the hub by registering on the BFC’s website, or by downloading the LFW app.

Sketch

Sketch is a quirky and eclectic venue, that is a must-visit for any fashionista, who wants to eat, drink, and have fun in style. Sketch is a place, that consists of several rooms, each with its own theme and design, such as The Gallery, a pink and plush dining room, The Lecture Room & Library, a Michelin-starred restaurant, The Glade, a whimsical cocktail bar, and The Parlour, a cosy tea room. Sketch is a place, where you can enjoy the creative and innovative food and drinks, the artistic and playful atmosphere, and the famous egg-shaped toilets, which are a must-see attraction.

Sketch is located on Conduit Street, in Mayfair, and it is open from 8 am to 2 am, Monday to Friday, and from 10 am to 2 am, Saturday and Sunday.

These are some of the best shows, events, and places to be during London Fashion Week 2024, based on the recommendations of our editor. They offer a variety of experiences, activities, and attractions, for different tastes, budgets, and personalities. They are also suitable for different occasions, times, and moods, depending on your preferences and availability.

However, the best show, event, or place for you is the one that matches your style and expectations, and that makes you and your friends happy and fulfilled. Therefore, before you visit London, you should consider your needs, goals, and desires, and compare them to the features and benefits of each show, event, or place. You should also research and plan your trip, and take advantage of the deals and discounts that are available.

London is a city that has a lot to offer, especially during London Fashion Week, when it becomes the centre of the fashion world. It is a city that you will never forget.