Senior editor and core member of the editorial team, contributing criticism and features across contemporary art, film and literature.

By Sara Bright

In an era dominated by streaming services and franchise blockbusters, the concept of the traditional movie star has often seemed like a relic of a bygone era. However, recent years have seen a resurgence of actors who possess that elusive star quality, captivating audiences and critics alike. From Glen Powell to Zendaya, this new generation of talent is redefining what it means to be a movie star in the 21st century.

The Shifting Landscape of Stardom

The golden age of Hollywood was characterised by larger-than-life personas like Marilyn Monroe, Humphrey Bogart, and Audrey Hepburn. These stars were not just actors but cultural icons, whose off-screen lives were as captivating as their on-screen performances. In contrast, the rise of the internet and social media has democratized fame, giving rise to influencers and YouTube sensations who command massive followings without traditional acting credentials.

Despite this shift, there remains a unique allure to the movie star – an individual whose charisma, talent, and screen presence can draw audiences to theatres. In recent years, several actors have emerged who embody these qualities, suggesting that the age of the movie star is far from over.

Zendaya: The Modern Icon

Zendaya is perhaps the most prominent example of a contemporary movie star. Her career trajectory, from Disney Channel darling to Emmy-winning actress, highlights her versatility and appeal. With standout performances in “Euphoria” and “Dune,” Zendaya has proven herself capable of tackling complex roles and commanding the screen.

Her star power is further amplified by her presence on social media, where she engages with fans and shares glimpses of her personal life. This blend of accessibility and mystique makes Zendaya a quintessential modern star, bridging the gap between old Hollywood glamour and contemporary digital culture.

Glen Powell: The Charismatic Leading Man

Glen Powell has also emerged as a compelling figure in modern cinema. Known for his roles in “Hidden Figures,” “Top Gun: Maverick,” and the upcoming “Devotion,” Powell exudes a classic charm reminiscent of stars from Hollywood’s golden age. His ability to balance charisma with depth has earned him both critical acclaim and a dedicated fan base.

Powell’s career choices reflect a keen understanding of the evolving industry. By starring in a mix of blockbuster hits and character-driven dramas, he showcases his range and adaptability. This strategic approach positions him as a versatile actor capable of both commercial success and artistic merit.

The Role of Franchises and Streaming Platforms

The resurgence of genuine movie stars is also influenced by the rise of film franchises and streaming platforms. While franchises like the Marvel Cinematic Universe and Star Wars have been criticised for prioritising spectacle over substance, they have also provided a platform for actors to achieve global recognition. Stars like Robert Downey Jr., Chris Evans, and Daisy Ridley have leveraged these roles to become household names.

Similarly, streaming services like Netflix, Amazon Prime, and HBO Max have created new opportunities for actors to shine. These platforms offer diverse content that allows actors to explore a range of genres and characters. The success of series like “Stranger Things” and “The Witcher” has propelled actors such as Millie Bobby Brown and Henry Cavill to stardom, demonstrating that the digital age can still produce traditional movie stars.

Balancing Authenticity and Accessibility

One of the defining characteristics of today’s movie stars is their ability to balance authenticity with accessibility. Unlike the enigmatic stars of old Hollywood, modern actors often share their personal lives and opinions on social media. This transparency can enhance their appeal, making them more relatable to fans.

However, maintaining a level of mystery remains crucial for sustaining star power. The allure of the movie star lies in their ability to captivate and intrigue, and finding the right balance between public engagement and private life is key. Actors like Zendaya and Timothée Chalamet have mastered this balance, using social media to connect with fans while preserving an air of sophistication and enigma.

The Future of Movie Stardom

The resurgence of genuine movie stars signals a promising future for the film industry. As audiences continue to seek compelling narratives and charismatic performances, the demand for actors who can deliver on both fronts will persist. Emerging talents like Florence Pugh, John David Washington, and Anya Taylor-Joy exemplify the potential for new stars to leave a lasting impact on cinema.

Moreover, the global nature of today’s entertainment landscape means that stars are no longer confined to Hollywood. International actors like Lupita Nyong’o, Dev Patel, and Song Kang-ho have garnered worldwide acclaim, reflecting the industry’s increasing diversity and inclusivity.

While the concept of the movie star has evolved over time, the fundamental qualities that define stardom – talent, charisma, and the ability to captivate audiences – remain unchanged. The emergence of actors like Zendaya and Glen Powell suggests that genuine movie stars are indeed being born again, adapting to the demands of a modern, digital world while preserving the timeless allure of their predecessors. As the film industry continues to evolve, these stars will undoubtedly play a crucial role in shaping the future of cinema.