By Maria Bregman
Imagine owning a Van Gogh that looks and feels exactly like the original, down to the smallest detail. Or a Monet that you can hang on your wall and admire every day, without worrying about security, insurance, or conservation. Or a Picasso that you can touch and examine closely, without the fear of damaging a priceless masterpiece.
This is not a fantasy, but a reality, thanks to a company called Lito Masters, which specializes in producing 3D-printed reproductions of masterpieces by some of the most celebrated artists in history. Using a patented technology that scans the original paintings and prints them with textured layers of ink, Lito Masters creates reproductions that are virtually indistinguishable from the originals, stroke by stroke, crack by crack, and imperfection by imperfection.
Lito Masters is not the first company to offer 3D-printed reproductions of artworks, but it claims to be the most advanced and accurate one. The company was founded in 2020 by a team of engineers, art historians, and curators, who wanted to create a new way of experiencing and collecting art. The company works with museums, galleries, and private collectors, who provide access to the original paintings for scanning and licensing. The company then produces limited-edition reproductions, which are numbered, signed, and certified, and sell for a fraction of the price of the originals.
The company’s mission is to democratize art and make it more accessible and affordable to a wider audience. “We believe that art is a universal language that should be shared and enjoyed by everyone, not just a privileged few,” says Lito Masters CEO and co-founder, David Cohen. “Our reproductions are not meant to replace or devalue the originals, but to complement and celebrate them. We want to bring art lovers closer to the works they admire, and to inspire them to discover new artists and genres.”
The company also sees its technology as a tool for preserving and protecting cultural heritage, especially in times of war, disaster, or theft. “We can create digital backups of artworks that are at risk of being lost or damaged, and we can restore them to their original glory with our 3D-printing process,” says Cohen. “We can also help museums and institutions to display and exhibit their collections more safely and efficiently, without exposing the originals to harmful environmental factors or human interference.”
However, not everyone is enthusiastic about Lito Masters’ technology and its implications for the art world. Some critics argue that 3D-printing reproductions of masterpieces is unethical and illegal, as it violates the intellectual property rights and the moral rights of the original artists and their heirs. They also contend that 3D-printing reproductions of masterpieces is detrimental to the art market and the art appreciation, as it creates confusion and distrust among buyers and collectors, and diminishes the aura and the uniqueness of the originals.
Lito Masters rejects these criticisms and maintains that its technology is respectful and compliant with the laws and the norms of the art world. The company says that it only reproduces artworks that are in the public domain, meaning that they are no longer protected by copyright, and that it always obtains the permission and the cooperation of the owners and the custodians of the originals. The company also says that it clearly labels and distinguishes its reproductions from the originals, and that